Uncommon Insights – Agency Blog

The Current Face of Currency

In the past 24-hours, the number one trending topic on all social media channels has been a black woman… who was born a slave… and died over a hundred years ago. No marketing expert alive could have predicted Harriet Tubman’s newfound celebrity. Once the...

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Why The ‘Auld’ Shouldn’t Be Forgotten

First published in 1787, ‘Auld Lang Syne’ is now traditionally sung by most of us on the stroke of midnight each New Year’s Eve. The words literally translated from old Scottish dialect meaning ‘Old Long Ago’ allude to remembering times past. The lyrics “We’ll...

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Morning Radio Moment Delivers A Powerful PR Lesson

In PR we always look for opportunities for our clients to tell their story about their mission, solutions and services that help others. Media exposure is powerful – we all know this, but sometimes businesses forget that small things can make a big difference....

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Branding Your CSR

So your Corporate Social Responsibility (CSR) initiative is finally up and running. But how do you communicate what you are doing? CSR is an integrated process, so your communications should be as well. CSR is not a PR strategy; it is a business strategy....

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Digital vs. Offset – Which Is Better For You

Some people believe digital printing isn’t as good as traditional, offset printing. There may be a small ounce of truth to that, but digital printing can offer solutions that offset just can’t. Digital is a clean, fast and cost-effective way to print your collateral....

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5 things you should never cut (entirely) from your marketing budget and why

We know marketing expenses are usually the first things on the chopping block when budget cuts need to be made. And while we don’t like it or support it, from a business standpoint, we certainly understand it. So what’s a company to do when...

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Is Your News Ready For Video?

Yahoo! Inc. made news this quarterly earnings season, having nothing to do with the company’s earnings per share, revenue growth or its balance sheet. Instead of the usual (boring) conference call with analysts, CEO Marissa Mayer and CFO Ken Goldman appeared on video and...

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Your Online Reputation Has Real-World Benefits

Online reviews are a significant part of your company’s reputation, especially for small businesses. You should measure it like you do other metrics, and set a goal of having your current customers help you generate new ones, even if they have never met. A...

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Staying Secure on Social Media

Yesterday, Twitter introduced a security feature that makes it harder for hackers to hijack users’ accounts. The feature sends users a second, one-time log-in code by text message to make it more difficult for someone to crack into an account with just the main...

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Tweeting Major News Carries Major Risks

For PR professionals, recognizing the line between being proactive and being tacky, or even disrespectful, has usually been more art than science. When major national news breaks, some companies see an opportunity to promote their brand via social media. It is an avenue that...

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The Oracle of Omaha Takes to Twitter

Warren Buffett, CEO of Berkshire Hathaway, joined Twitter yesterday (@WarrenBuffett) with his first tweet: “Warren is in the house.” Known for his folksy demeanor, the 82-year old Buffett presides over the publicly traded conglomerate of more than 70 companies including GEICO, Benjamin Moore, NetJets,...

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If your campaign takes off…are you ready?

In 2009, the Obama Administration had an idea to bring people to the White House website and engage them – allow ordinary Americans to create petitions on the site. If a petition became popular enough, the Administration would issue an official response. With that,...

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