Yesterday, Twitter introduced a security feature that makes it harder for hackers to hijack users’ accounts. The feature sends users a second, one-time log-in code by text message to make it more difficult for someone to crack into an account with just the main password. Here’s a video released introducing the feature. The rollout follows recent hijackings of high-profile accounts including The Associated Press, The Financial Times and The Onion, a parody site.
Larger brands with multiple employees handling its Twitter profile should note the new feature allows only one employee to receive the log-in code. Employees would have to access the account from their usual devices or would need to get the one-time code from the administrator.
While this new feature certainly raises the bar and makes hacking into an account significantly harder, it’s not completely foolproof. Even when it is turned on, there are vulnerabilities, which all Twitter users, including brand and company accounts, need to keep in mind. It may seem like a hassle, but don’t let it discourage you from using the security feature altogether. It’s important to do everything you can to help protect your business and brand online.
Do you plan to use Twitter’s new verification for your company account? Click here to learn how to set it up.